Leaders. Mentors. Ambassadors.
Making magic year-round.
Our Ambassadors represent Santa Central in their communities and beyond — sharing the joy of Santa, mentoring others, and helping us grow our mission all year long.
— Their Charter —
Represent
Serve as trusted representatives of Santa Central in their communities, at events, and across the Claus industry.
Mentor
Guide and support new and seasoned Santas and Mrs. Clauses through training, collaboration, and shared experience.
Promote
Share Santa Central's mission, opportunities, and partnerships through media and outreach year-round.
Collaborate
Work alongside Cherry Hill teams and partner organizations to spread joy and goodwill.
Engage
Participate in special projects, trainings, and community initiatives that grow the magic.
Inspire
Lead by example and help keep the magic of Christmas alive every day.
— The Roster · MMXXVI —
Meet the Santas and Mrs. Claus who lead the way.
Pacific Northwest Ambassador
Representing the Pacific Northwest from the state of Washington, Santa Jerry Breeden brings a lifetime of entertainment, leadership, and heart to the Claus community. From ministry and international performing to creating magical Christmas memories for families through Cherry Hill Programs since 2015, Jerry is passionate about mentoring fellow Santas and preserving the spirit of Christmas year-round. As a Santa Central Ambassador, he proudly supports community engagement, leadership initiatives, and helping inspire the next generation of Santas through authenticity, professionalism, and joy.
Read MoreWest Coast Ambassador
Representing California and the West Coast, Santa Fred Mattox brings a lifetime of leadership, service, and heart to the Claus community. A former Air Force serviceman, IBM professional, current pastor, and nonprofit leader, Fred has proudly served families through Cherry Hill Programs since 2018. Passionate about creating meaningful moments for children and families, he is especially dedicated to mentoring fellow Santas and helping preserve the spirit and magic of Christmas through authenticity, compassion, and service.
Read MoreMountain West Ambassador
Representing the Mountain Region from the state of Colorado, Santa Mike Wilkinson brings a lifetime of service, leadership, and heart to the Claus community. A United States Air Force veteran with over 30 years of service within the Colorado Community College System, Mike has been sharing the magic of Santa since his very first role at just 15 years old. Passionate about creating meaningful connections and giving back through community outreach, Mike looks forward to supporting fellow Santas, mentoring others, and helping bring the spirit of Christmas to families, veterans, and Ronald McDonald House communities year-round.
Read MoreSouthwest Ambassador
Representing the Southwest from the great state of Texas, Santa Wade Burleigh brings a lifetime of service, creativity, and heart to the Claus community. A United States Air Force veteran, former educator, motivational speaker, and performer, Wade has spent nearly two decades creating meaningful Christmas memories for families while helping elevate the role of Santa through authenticity and connection. Passionate about mentoring fellow Santas, supporting veterans, and expanding community outreach opportunities, Wade proudly represents Santa Central through leadership, professionalism, and year-round engagement.
Read MoreSouthwest Ambassador
Representing the Southwest from the heart of Texas, Santa Bob McMasters brings leadership, experience, and a lifelong passion for preserving the spirit of Christmas to the Claus community. A 2025 Santa Hall of Fame inductee and creator of the TNL Productions Network, Bob has spent years mentoring Santas, connecting Christmas performers, and creating meaningful experiences for families through authenticity and heart. Bob is a passionate Claus educator and proudly serves as a Santa Central Ambassador, helping strengthen community, leadership, and the future of the profession year-round.
Read MoreMidwest Ambassador
Representing the Midwest from the state of Illinois, Santa Terry Bell has been bringing joy, belief, and unforgettable Christmas memories to families since 2008. Following a successful career as an award-winning sales professional, Terry embraced the spirit of Santa year-round — from local radio appearances and hospital visits to dramatic holiday arrivals by way of helicopter. Known for his warmth, storytelling, and genuine connection with children and families, Terry is passionate about mentoring fellow Santas, sharing his experience, and helping preserve the magic of Christmas through leadership, compassion, and community engagement.
Read MoreNortheast Ambassador
Representing the Northeast from New Jersey, Santa Ed Farrell brings warmth, professionalism, humor, and heart to every family he serves. After a 42-year career in Information Technology, Ed found a new calling in the Santa chair and has since become a beloved holiday tradition for the families who return year after year to visit him at his local mall. Ed is passionate about preserving the magic through authentic connection and community service, volunteering with Sunrise On Wheels at Newark Beth Israel Medical Center, spreading joy to children throughout the year.
Read MoreEast Coast Ambassador
Representing the Northeast while hailing from the state of Georgia, Santa Gary Hall brings a lifetime of leadership, service, and compassion to the Claus community. After serving 20 years in the United States Navy and later leading global customer service operations in the technology industry, Gary found a new calling as Santa nearly a decade ago. Known for his calm spirit, warmth, and genuine connection with families, Gary is passionate about mentoring fellow Santas, encouraging growth within the profession, and helping others discover the meaningful impact Santa can have both during and beyond the holiday season.
Read MoreMid-Atlantic Ambassador
Representing the Atlantic Region from the state of Virginia, Santa Michael Gallogly brings a lifetime of service, leadership, and compassion to the Claus community. An Air Force veteran and former member of the NASA Space Shuttle Launch Team, Michael combines professionalism with a deep passion for encouraging children, families, veterans, and those facing difficult circumstances. Since beginning his Santa journey in 2008, he has remained dedicated to spreading hope, mentorship, and the spirit of Christmas through community outreach, leadership, and meaningful connections that extend far beyond the holiday season.
Read MoreSouth Ambassador
Representing the Southeast and East Coast Red Suits territory, Santa Rick Snyder brings entertainment, energy, and authentic Christmas spirit to every family experience. A professional musician and entertainer, Rick is known for incorporating music, storytelling, and genuine connection into his Santa appearances, creating memorable moments for children and families alike. Since beginning his Santa journey in 2015, Rick has become passionate about expanding opportunities for fellow Santas while helping grow and strengthen the Claus community through leadership, creativity, and year-round engagement.
Read MoreSoutheast Ambassador
Representing the Southeast, Santa David brings compassion, creativity, and a genuine love for the profession of Santa to every family and community he serves. With a very lengthy background in healthcare and event management, David understands the importance of creating meaningful experiences, authentic connection, and moments that leave lasting impact. Known for his calm presence, sincerity, and heart for mentorship, David represents the kind of leadership, professionalism, and passion that will help inspire and guide the next generation of Santas for years to come.
Read MoreCanadian Ambassador
Representing Canada and the True North, Santa Paul Anderson brings decades of community leadership, service, and authentic Christmas spirit to the Claus community. Beginning his Santa journey in 1991 as a skating Santa for local hockey and figure skating events, Paul has spent years creating meaningful connections and memorable experiences for families across Canada. Known for his humility, warmth, and dedication to community involvement, Paul proudly serves as a Santa Central Ambassador by helping strengthen the future of the program through mentorship, leadership, and year-round engagement.
Read More— A Growing Tradition —
Cherry Hill Programs and Santa Central are proud to welcome Wendy Bell as the first Mrs. Claus selected to serve as a Santa Central Ambassador. We recognize the important role Mrs. Clauses play in preserving the magic of Christmas alongside Santa while also helping shape meaningful experiences and connections within the community. Wendy’s selection marks an exciting step forward as we continue exploring new ways to support, recognize, and create opportunities for exceptional Mrs. Clauses in the future.
As the first Mrs. Claus selected to serve as a Santa Central Ambassador, Wendy Bell represents an exciting new chapter for the Ambassador Program and the growing recognition of the important role Mrs. Clauses play in creating the magic of the season. With a lifelong passion for community engagement, event leadership, and bringing people together, Wendy helps lead initiatives that support families, strengthen the Claus community, and preserve the warmth and nostalgia of Christmas. Serving as the Mrs. Claus Ambassador for North America, Wendy looks forward to helping grow opportunities, mentorship, and representation for Mrs. Clauses across the Santa community for years to come.
Ready to Serve
Think you have what it takes to be an ambassador? Cherry Hill Santas may apply or be nominated for Ambassador status. Each year, a select group is chosen through a holistic review process that considers professional conduct, guest experience, community involvement, and readiness to lead.